On In Love’s Craig Wedren Stuns Viewers with Groundbreaking 360-Degree Music Video
Critics and bloggers have been abuzz over On In Love singer and librettist Craig Wedren’s mesmerizing panoramic music video for his new single “Are We”. The former Shudder To Think frontman is taking time from film and TV scoring (School of Rock, United States of Tara, Wet Hot American Summer) to complete a new album entitled Wand. Watch the video at craigwedren.com.
“Wedren’s project engages the audience throughout the length of the piece. […] Do take your time exploring each scene to fully absorb the oomph.” [NPR All Songs Considered]
“While you won’t get the iPhone augmented reality feel the Black Eyed Peas were going for, you will get an experience that’s about a million times more fluid and interesting. […] This one takes the cake for one-upping all the multi-billion dollar bands.” [Backbeat]
Of course, Wedren is no stranger to innovation. On In Love, his collaboration with ACME (American Contemporary Music Ensemble) and composer Jefferson Friedman, sees Wedren and Friedman exploring archetypal song themes and using a powerful, hybrid compositional style that combines popular song forms with the detail and complexity of chamber music writing. Recently presented as part of the Ecstatic Music Festival in New York, On In Love reflects the deeply forward-thinking sensibility of its collaborators, offering music that is as exhilarating as it is fulfilling.
For more info, video and audio, check out On In Love on bernsarts.com.
